We're on a mission
To support curiosity, inspire creativity and guide growth that turns ideas into impact.
Inside the Story Lab is a home for that work: the ideas worth paying attention to, the people bringing them to life, and the stories that connect them. Every insight, every intersection reflects back to the stories we share.
Step insideLab
How we work
01 · IdeationCuriosity comes first. We look beyond the horizon for patterns and ideas before they go mainstream.
02 · CreationIdeas matter once they're made real. We turn research into stories and frameworks people can use.
03 · CollaborationNo one builds the future alone. We connect the people and ideas that belong in the same room.
Conversations with the people shaping what's next
The Inside the Story Lab podcast sits down with creators, founders, artists and technologists to talk about what they're building, why it matters, and the stories behind it.
Find an episodeHi, I'm Wanda
I've always been drawn to the place where new ideas meet the very old human need to tell stories. For thirty years I've worked as an analyst, advisor and strategist alongside companies like Intel, Sony, Disney, Epic Games and Unity.
I'm based in San Diego, with deep roots in Sardinia, where my father's family is from. That island shows up in my work too.
More about me
Give your audience a clear read on what's next…
I bring thirty years of research and real-world experience to the stage, so audiences leave curious, inspired and ready to act.
- Research-backed insight, not hype
- Sessions shaped around your audience and theme
- Keynotes, panels and moderated conversations
Thirty years in the room
Trusted by companies that shaped how we create, play and watch.
Cited in
Step inside the lab.
Lab Dispatch, Lab Notes and new episodes, when there's something worth sharing.

